Transformative Markets

We face a stark reality - nearly 8 billion people living on a planet without the resources needed to ensure a better life for future generations. Transformative Markets is a roadmap for turning the outdated markets of today into powerhouses for driving the innovation of sustainable goods and services that create value for everyone. In Transformative Markets: Harnessing the Power of Markets for a More Sustainable Future, you will learn: How executives, policymakers, industry experts, and financiers can use "big data" to understand the dynamics of collaborative efforts of people and organizations across the economy; thereby accelerating the development of markets for sustainable goods and services - such as solar power and clothing made from recycled fabric. Why "trust" is so important in creating sustainable markets and those that have been identified as the most trusted individuals in creating sustainable markets. Why the gas-guzzling Hummer SUV of 2005 is being transformed into the Hummer EV of today - an electric powered, zero emission, SUV. Why we must urgently of escape the trap of "short-termism" and instead accelerate the making of products that generate lasting value for society. What you, as an individual consumer, can do to create markets for sustainable products.