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Wine Marketing

Om Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780750654203
  • Format:
  • Häftad
  • Sidor:
  • 376
  • Utgiven:
  • 24. september 2007
  • Mått:
  • 166x233x20 mm.
  • Vikt:
  • 588 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 13. december 2024

Beskrivning av Wine Marketing

Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine.

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