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Wine Marketing

Om Wine Marketing

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138133921
  • Format:
  • Inbunden
  • Sidor:
  • 376
  • Utgiven:
  • 2. november 2015
  • Mått:
  • 165x235x0 mm.
  • Vikt:
  • 453 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Wine Marketing

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* ''How to'' and ''how not to'' case studies based on international examples* A guide to further reading and websites* ''Issues to consider when marketing'' section as a means of self-evaluation''Wine Marketing'' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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