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How to Measure and Manage Your Corporate Reputation

av Terry Hannington
How to Measure and Manage Your Corporate Reputation av Terry Hannington
Om How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me

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  • Språk:
  • Engelska
  • ISBN:
  • 9781032837628
  • Format:
  • Häftad
  • Sidor:
  • 104
  • Utgiven:
  • 24. juni 2024
  • Mått:
  • 174x246x0 mm.
  • Vikt:
  • 200 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 27. december 2024
Förlängd ångerrätt till 31. januari 2025

Om Terry Hannington

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Beskrivning av How to Measure and Manage Your Corporate Reputation

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively me

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