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Navigating Nationalism in Global Enterprise

av Christina (Copenhagen Business School) Lubinski
Navigating Nationalism in Global Enterpriseav Christina (Copenhagen Business School) Lubinski
Om Navigating Nationalism in Global Enterprise

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781009054003
  • Format:
  • Häftad
  • Sidor:
  • 298
  • Utgiven:
  • 8. maj 2025
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Om Christina (Copenhagen Business School) Lubinski

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Beskrivning av Navigating Nationalism in Global Enterprise

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

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