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  5. Navigating Nationalism in Global Enterprise

Navigating Nationalism in Global Enterprise

av Christina (Copenhagen Business School) Lubinski
Navigating Nationalism in Global Enterprise av Christina (Copenhagen Business School) Lubinski
Om Navigating Nationalism in Global Enterprise

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

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  • Språk:
  • Engelska
  • ISBN:
  • 9781316511282
  • Format:
  • Inbunden
  • Sidor:
  • 300
  • Utgiven:
  • 3. november 2022
  • Mått:
  • 236x158x25 mm.
  • Vikt:
  • 588 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. mars 2025

Om Christina (Copenhagen Business School) Lubinski

Se alla böcker av Christina (Copenhagen Business School) Lubinski

Beskrivning av Navigating Nationalism in Global Enterprise

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--

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